Giving a professional suggestion

Did an excellent job of building rapport with a lead? Then you may be able to offer a recommendation (that t

hey actually take). This will only work if the lead views you as a trusted expert. 

Your approach should be light, friendly, and relevant. 

Don’t recommend the highest-priced product just to beef up your pockets. 

If it doesn’t make sense to the lead and their situation, then you’ll lose any trust you earned.

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