- Making an assumption
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Offering an alternative option
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Asking a sharp-angle question
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Creating a sense of urgency
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Giving a professional suggestion
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Making it feel like "now or never"
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Summarizing the points
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Offering a discounted (but less attractive) option Or the Comparison Close
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Asking low-impact questions
Giving a professional suggestion
Did an excellent job of building rapport with a lead? Then you may be able to offer a recommendation (that t
hey actually take). This will only work if the lead views you as a trusted expert.
Your approach should be light, friendly, and relevant.
Don’t recommend the highest-priced product just to beef up your pockets.
If it doesn’t make sense to the lead and their situation, then you’ll lose any trust you earned.
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